Established in 1997, Unusual Limited started as a business specialising in the rental of staging, audio and lighting equipment. With a track record of over 20 years, it has grown to be one of the leading names in Asia, specialising in the production and promotion of large-scale live events and concerts by Asian and International artistes.
Its presence in the region is represented by Unusual Entertainment, Unusual Productions, Unusual Development in Singapore, Unusual Productions in Malaysia, Unusual Entertainment International in Hong Kong, Unusual Development Taiwan Branch in Taiwan and Unusual Culture Development in Shanghai, China.
In 2016, Unusual Group of Companies was acquired by mm2 Asia Limited, a Singapore-based, SGX Mainboard-listed producer of films, TV and online content. It was subsequently listed on the SGX-ST Catalist board as Unusual Limited on 10 April 2017.
Unusual Productions owns one of the largest technical equipment inventory in Singapore.
The team is trained to provide creative technical solutions and are familiar with venues in Singapore and around the region.
Its ability to deliver a complete technical solution has enable the company to work on a variety of events such as concert, product launch, press conference, red carpet event, exhibition, trade show, music festival, sports event and more. It is a proud partner of the Singapore Arts Festival, Chingay Parade, SG50 Youth Celebrate!, Formula 1 Singapore Grand Prix and Mediacorp Subaru Car Challenge.
Over in Malaysia, the local team has worked on major events such as One Championship, Kuala Lumpur International Motor Show and concerts by artistes such as Blackpink, Ed Sheeran, Eric Chou, Fei Yu Qing, Jacky Cheung, JJ Lin, Kang Daniel, Lee Seung Gi, Shawn Mendes, Wang Leehom and more.
Unusual Entertainment is recognised as one of the key promoters in Singapore and the region.
Supported by an experienced team, Unusual Entertainment markets and organises concert, fan meet, private event, music festival and family entertainment. It also undertakes sourcing for sponsorship and local management of event marketing, ticketing, operation and hospitality.
Sold-out performances by Asian and International artistes under Unusual Entertainment’s portfolio include Air Supply, Andy Lau, Backstreet Boys, Cesar Millan, Chang Hui Mei, Disney On Ice Presents Frozen, Eric Chou, Foo Fighters, G.E.M, Guns N’ Roses, Hillsong, iKON, Jacky Cheung, Jason Mraz, Jay Chou, JJ Lin, Kang Daniel, Kim Soo Hyun, Lee Min Ho, Lionel Richie, Mariah Carey, Michael Bublé, Park Bo Gum, Park Seo Joon, Pet Shop Boys, Rain, S.H.E., Sam Smith, Stefanie Sun, Taeyang, Walking With Dinosaurs, Wakin Chau, Wang Leehom, Westlife, Winner, and Yanni in Singapore and the region.
Unusual Development specialises in a comprehensive event management service that covers technical production, creative input and show operation.
Events it has collaborated on include the Singapore Arts Festival, Chingay Parade, SG50 Youth Celebrate!, SEA Games Carnival, Siloso Beach Countdown Party, Mediacorp Subaru Car Challenge, Singapore Air Show, Singapore Motor Show, NTUC May Day Rally, Tony Robbins' Unleash The Power Within Conferences, islandwide NDP Heartland Celebrations, Inter-Racial Inter-Religious Harmony Night and many more.
It also co-managed The MAX Pavilion at Singapore Expo for 13 years from 2005 to 2018. With a capacity up to 5,500, The MAX Pavilion was the venue for concerts and fan meets by 5566, Alan Tam, Beast, My Chemical Romance, Eric Chou, Fall Out Boy, FT Island, G.E.M., iKON, Jeff Chang, Kenny G, Kim Soo Hyun, Lee Min Ho, Mayday, Michael Bolton, Miss A, The Wanted, Winner and more.
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