Company Profile

UNUSUAL LIMITED

Established in 1997, UnUsUaL Limited started as a stage, sound and lighting equipment rental business. With a history and track record of 20 years, it has grown to become one of the leading names in Asia, specialising in the production and promotion of large-scale live events and concerts by Asian and International artistes.

Its presence in the region is represented by UnUsUaL Entertainment, UnUsUaL Productions, UnUsUaL Development, UnUsUaL Productions in Malaysia and UnUsUaL Entertainment International in Hong Kong.

In 2016, UnUsUaL Group of Companies was acquired by mm2 Asia Limited, a Singapore-based, SGX Mainboard listed producer of films, TV and online content. It was subsequently listed on the SGX-ST Catalist board as UnUsUaL Limited on 10 April 2017.

UnUsUaL Productions Pte Ltd

UnUsUaL Productions has one of the largest technical inventory in Singapore.

Its ability to deliver a complete technical solution has seen the company working on a diverse range of events such as concert, product launch, press conference, red carpet event, exihibition, trade show, music festival, sports event and more. It is a proud partner of the Singapore Arts Festival, the Chingay Parade, SG50 Youth Celebrate! and the Formula One Singapore Grand Prix.

The team is trained to provide creative and quick technical solutions and are familiar with most major venues in Singapore and around the region.

UnUsUaL Entertainment Pte Ltd

UnUsUaL Entertainment is recognised as one of the key promoters in Singapore and the region.

Supported by an experienced team, UnUsUaL Entertainment markets and organises concert, fan meet, private event, music festival and has plans to branch into sports entertainment. It also undertakes procurement of sponsorship and provision of event hospitality and logistics.

Sold-out performances by Asian and International artistes under UnUsUaL Entertainment’s portfolio include Air Supply, Andy Lau, Backstreet Boys, Cesar Millan, Chang Hui Mei, Foo Fighters, G.E.M, Hillsong, Jacky Cheung, Jay Chou, JJ Lin, Kim Soo Hyun, Lee Min Ho, Lionel Richie, Mariah Carey, Michael Bublé, Park Bo Gum, Pet Shop Boys, S.H.E., Stefanie Sun, Rain, Wakin Chau and Yanni in Singapore and the region.

UnUsUaL Development Pte Ltd

UnUsUaL Development specialises in the organisation of large-scale live events, providing both technical services and creative input. Some of the events it has collaborated on include the Singapore Arts Festival, the Chingay Parade, SG50 Youth Celebrate! and SEA Games Carnival.

In addition, it also co-manage The MAX Pavilion at Singapore Expo, which sits 4,500 and is a choice alternative venue for events. Artistes that have held concerts and fan meets at The MAX Pavilion include 5566, Alan Tam, Beast, The Chemical Romance, Guinness Arthur Day’s concert, Fall Out Boy, FT Island, Jeff Chang, Kenny G, Lee Min Ho, Mayday, Michael Bolton, Miss A, The Wanted and more.

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